Here is an interesting quotation
” The secret to life is to have a task …something you bring everything to….And the most important thing is —it must be something you cannot possibly do.” – Henry Moore, sculptor
Building Invincibelle has given me a unique perspective on being a first-time entrepreneur.
To create something of value, you will need [...]

Women have been playing a significant tole in business as employees and owners over the last 3 decades.
In the 60s and 70s, I feel that they took the responsibility to have a better life for themselves and their families and entered the workforce. With this they realized that they needed to connect with both men [...]

I was recently interviewed for a Management isssues’s podcast series namely ,working week,with Wayne Turmel. The conversation was focused on changing role of women in workplace.
I report the following key trends in the workforce:
1. Change in perception of women in workforce.
2. Women are increasingly taking on expat positions.
3. Emergence of role models in leadership roles [...]

The only way we can succeed in our careers when competing with a global workforce is to build an impeccable reputation. This is your ticket to success and ticket to entry to a world of new possibilities. This is your personal ethics and competence that allows people to trust you to deliver on your promises.
To [...]

How some brands just GET IT.
TODAY

Women are mothers with power to invest in choices for children.

Mcdonald’s realized this and had to provide her with nutritional choices in their menu.

Humor is important to them.

Lifetime, HBO & Sex in the city, TBS.

Personal fitness is vital to them

Nike

The world wide web goes female. Recent US research shows women are using the Internet in increasing numbers and are even beginning to overtake men online. So how do women use the world wide web.
1. Women use the Web as a tool, while men are using it more as a toy.
2. Men focus on the [...]

In November, 2007, I attended the Work Life Congress Event in New York. I find this topic so relevant since we all have found ourselves in a position where :
1. We have taken work home over a weekend.
2. Not found time to take care of our health or spend time with our family and friends
3. [...]

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Where to find this demographic?
This is one group that is increasing in size, and the best way to reach them may be online. According to The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the internet during an average month.
Moms Online

Today most mom’s [...]

On Jan 31st 2008 , I was at the Geek girl dinner at the Google complex.
There were 10 best things listed out for being a geek girl…
Here are my picks top 3 picks from the list of ‘Best things about being a geek girl’…
1. Your 20s last long if you write in [...]