Stakes are high when you are BIG. No doubt, Technology WINS…but it only gives you a short on Marketing. You just hope that people will adopt your technology and then talk to their friends about it.

What made Google work – Some marketing decisions…
Here are 2 marketing giants:
1. Word of mouth – This is organic growth. [...]

In today’s web 2.0 environment, we are now finding a world where we touch and influence each other differently.

So, what does this mean for marketing???
1. Companies need to move to user experience and strive for more action or engagement from consumers.
Ex. from menu driven static websites – we are moving to more dynamic and interactive [...]