Microinteractions – open possibilities of Direct marketing
In today’s web 2.0 environment, we are now finding a world where we touch and influence each other differently. So, what does this mean for marketing??? 1. Companies need to move to user experience and strive for more action or engagement from consumers. Ex. from menu driven static websites – we are moving to more [...]
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#DIVERSITYtweet Book 1
With the current globalization and technological advancements, we are seeing an exponential growth in diversity in our world. People are transcending cultures and geographies and are embracing diversity in their experiences and interactions with others. Most importantly, this book is a thought provoking resource for managers and those who work with a diverse group of people, be it in the workforce, community projects, team building assignments, social gatherings, or business meetings.
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