Founders Blog

Securing Brand Equity in Recession

By: admin on Tue 27 Oct 2009 12:19 AM under Business, Globalization, Marketing

We all understand that customer is a priced asset. And most companies have tried to listen to the customer for forging innovation. The only caveat to this is – that how we have listened to the customer in the past is irrelevant now. There is new phenomenon that is emerging with social media. Pushing out [...]

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Trust is about loosing CONTROL

By: admin on Sat 24 Oct 2009 6:21 PM under Business, Corporate culture, diversity, Globalization, women

We all have a name or a face come to mind, as we listen to the word – CONTROL FREAK. Here is a newsflash, have you looked in the mirror…Do you trust people? Most recently, I have spoken to many women who believe that the real opportunity for women’s pay parity has arrived. Finally, we [...]

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The Personality Project: Women of Personality

By: admin on Fri 16 Oct 2009 4:16 PM under Business, diversity, Entrepreneurship, Globalization, Marketing, women

Rohit Bhargava the award winning author of Personality Not Included and a founding member of the 360 Digital Influence team at Ogilvy, has compiled an ebook to inspire female entrepreneurs and business women pf all ages to reach higher and to achieve more. How many visionary women have you been inspired by? Most of us [...]

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Do you want to date my Avatar? The New World!

By: admin on Thu 15 Oct 2009 10:35 AM under Business, Entrepreneurship, Globalization, Marketing

Our world has been continually evolving. With the advent of globalization, technology and internet, we are now embarking on the phenomenal growth of the virtual worlds. So, what are Virtual Worlds? Virtual world is a real-time, multi-player 3D environments in which the user takes on a specific role, represented on screen by an avatar. Obvious [...]

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Work Life Integration for women in Technology

By: admin on Tue 13 Oct 2009 1:21 AM under Business, Corporate culture, Globalization, women

Technology is the only field in which FLEXIBILITY means 24×7 availability. I spoke at Paypal to their Women in Technology group to give them a talk on Work Life Balance. I emphasized on seeing work as part of life. It constitutes a struggle when we see WORK and LIFE as two different and competing entities. [...]

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Recession calls for sense of Abundance

By: admin on Sun 11 Oct 2009 9:34 PM under Business, diversity, Globalization, women

“The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little” ~ Franklin D. Roosevelt (1882 – 1945) Recession gives us a sense of scarcity – scarcity of jobs, scarcity of resources and scarcity of [...]

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Census Dispels ‘Opting-Out’

By: admin on Thu 01 Oct 2009 9:27 PM under Business, General, women

Opting out ,” “off-ramping” and “following the mommy track” are all popular terms to describe professional women opting out leave their jobs to be stay-at-home moms. But do they describe the truth of the matter? Stone, an associate professor of sociology at Hunter College and the CUNY Graduate Center, set out to answer this question [...]

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