Founders Blog

This Thanksgiving: Ten things I am grateful about

By: admin on Tue 24 Nov 2009 2:17 AM under General, diversity, women

This is that time of the year when we get a chance to reflect back on the year and be grateful for things in our lives. When I started my Diversity and Advancement Of Women journey in 2007, I was clueless of how things will shape out. I knew I loved this work and this [...]

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Sex Appeal in social media

By: admin on Thu 19 Nov 2009 9:34 PM under Business, Marketing, social media

As a columnist on Activegarage, I am doing a series of posts on Social Media. I took an edgy topic for my current post: Sex Appeal in social Media… Marketers have long used sex appeal to market their products. There’s no denying that visual cues have been used for many successful advertising campaigns. Take a [...]

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Social Media CATCH 22

By: admin on Tue 10 Nov 2009 2:40 AM under Business, Globalization, Marketing

Many companies are struggling to leverage social media for retaining and recruiting talent. And then there are companies which believe social media sites and interactions distract the employees and lead to loss of productivity. CURRENT SITUATION A recent study found that, in the United States, 77% of employees with Facebook accounts check in with the [...]

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Shriver Report – Women become nation’s breadwinners

By: admin on Sat 07 Nov 2009 1:55 AM under Uncategorized

Historically, men have been identified as the ‘bread winners’ and this is the first time in the history of United States that women have surpassed men in the workforce. This is a DRAMATIC societal shift. I have been thinking about it. What does this mean? Was this our objective to succeed in the workplace? President [...]

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