Digital branding in the new internet marketing age is creating the need for marketers to understand how they can measure social media interactions with their brand, how to measure social brand loyalty and create social brand equity. Companies are more and more interested in learning how to make social media work. There are many assets [...]

Why do people succeed? Is it because they’re smart? Or are they just lucky?

Two days ago, I got up with sore throat and fever. I could not swallow anything and this was sure sign of flu. My body resisted every movement and I discovered body parts that I did not know existed. So, I have been sick in the past few days. In the olden times, staying home [...]

Intimacy generally refers to the feeling of being in a close personal association and belonging together. It is a familiar and very close affective connection with another as a result of entering deeply or closely into relationship through knowledge and experience of the other. Genuine intimacy in human relationships requires dialogue, transparency, vulnerability and reciprocity. [...]

Just recently StartupPrincess share my experiences of building a company. I was thrilled at the opportunity. This gave me a chance to reflect on some of my experiences and share some things. The thing that was surprising for me to discover was that as a kid I wanted to become a pilot or a movie [...]

Apple named its latest device, iPad. Ofcourse! this shows a little oversight from their team in coming up with the name. But I truly believe this is NOT why we need women executives in Apple’s team. We need more women executives – AGREED. But naming a device “iPad” has been blown out of proportion – [...]

Every day I come across people who either love or hate social media. Some say they get it and some DON’T. Some say it here to stay and some say it isn’t. Whatever the case, there are people who are leveraging it to build their identity, relationships and followers. So, what are the characteristics of [...]