When I was in my MBA program in New York in 2003, I came across Seth’s book, All marketers are Liars. For a graduate student, pursuing an MBA in Marketing, I had all the reasons to read this book. Needless to say, every word of it was very insightful.

Fast forward four years and in 2007, Seth Godin was in Bay Area. He was on a book tour for his book, The Dip, a remarkable book on quitting which I have read four times. And Edith Yeung.com and Invincibelle.com had the opportunity to partner to host this event. When Seth walked in the conference hall, I could not believe that it was him in person.

Here is a picture that keeps it real for me.

My board of advisor, Liz Strauss announced this on her blog and I had so many people stop by to say “Hello”.

Why am I writing this post?Here is another chance to hear from the guru himself. He has a new book which you don’t want to miss!!!

In his new book Meatball Sundae , the definitive guide to the fourteen trends no marketer can afford to ignore, Seth explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t. Seth doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort.

Ignore it at your own risk and peril. You will be left behind or end up with a “meatball sundae” – a big, ineffective mess.

By the end of an hour, Godin will have us looking at the world we live in very differently – the new rules create new winners (and losers) and there’s no time to waste.

When: April 9th 12:00 – 1:00 p.m (Pacific Time)

What: Conference Call with Seth Godin (Call details will be provided after you sign up)

Click to Sign Up Here

Join this conference call on and learn directly from Seth Godin himself!

Here is a generous offer: All you need to do is:
· Participants must purchase a copy of Meatball Sundae in order to register for this conference call. If you are already a meatball fan, great! We will ask you a simple question when you register.

· If you are new to Meatball, that’s fine too! We will buy the book and send you the call details and the book.

Do you see a good offer when you get it???