I love salespeople – the good ones! I don’t mind talking to them, hearing their pitches and most certainly – they don’t bother me. Don’t get me wrong – I am not saying that this is my experience with all sales people. They key distinction here is, I am referring to good sales people.
I am in conversations and negotiations with a lot of sales people everyday. And fifteen minutes into the meeting, there is definitely a point where it comes to making a choice between “go”, “no-go” and “maybe”. And do I need to elaborate on the “no-go”. One of the two things that gets us here. There is no compelling offer or they don’t communicate the offer compellingly. As a business owner or entrepreneur, I would be very vary of the latter effect.
During one such call, I was getting no where with the sales person even when I knew the offer was something worth considering. I had to ask all sorts of questions to get information. Right then, the business owner stepped into the call, she introduced herself and within five minutes was able to give me a concise, clear and compelling review of the product. At that moment of time, my frustration changed into a new sense of opportunity. And it was right in that instance – I knew why she was the one who was able to sell her idea of a startup to Venture Capitalists, employees and board of advisors.
We all are sales people in some way or the other. And this skill is key element in our business and personal relationships. The good ones know it is not what they think or feel that makes a difference. They make it all about the person on the other end of the line. And leave them in a state better than they found them…
Give up your perception of sales people that are a nag and just think about themselves. The Good ones are a class apart…And in their act they teach you a thing or two about the “art of selling”…And you find yourself SMILING!!!