What is with this year’s presidential elections? One way, it looks like the best thing that has happened to American women. With Hillary Clinton, as the first Presidential candidate and now Sarah Palin as the VP candidate…it almost looks like having a woman is a marketing stunt for these political campaigns.

And guess who is having a blast with this marketing technique – MEDIA. Sometimes, they run a story on how deep was Hillary’s blouse to now Pregnant daughter of Sarah Palin. I mean this is like a college party where alcohol is free. You can have all the fun and there is no cost on your end. Media now does not need to do any research, any due diligence – they can run story after story – playing with the most important human instinct – need to GOSSIP.

Well! how is this going to help us in the elections in choosing a candidate? This is not a worry. Afterall, Media just needs to sell more eyeballs – it needs entertainment for the masses. This is definitely more entertaining than McCain’s and Obama’s professional accomplishments. Imagine ! how we all would be yawning.

I am asked many times, what does this mean for women? We are definitely getting publicity. And sometimes, more than we seek. The bottom line – some women grow up in schools and colleges with the spotlight. They are not intimated by this. Ofcourse! we understand how unnatural it is for us to show up in a place where we are the only representatives of our species.

Well! The good news is – finally – they get it – Women are leaders and can deal with the attention they get. Sometimes they get publicity without spending tax payers dollars on events and campaigns.

So, the advertisers, sponsors and publishers in the media industry – have a blast till it lasts!