Founders Blog

Audience generation

By: admin on Fri 18 Apr 2008 3:21 AM under Business, Marketing

Getting people to your website is an ART. The art of audience generation takes patience and time. You have to focus on building a relationship with your visitors.

Some strategies of Audience generation:

1. SEO: This is a technique to improve traffic using targeted keywords.

2. Email marketing: Focus on heading/subject of the email. Make it seductive and provide high quality information. Then make a strong call for action.

3. Writing articles: These articles have to be out of this world. Or else how will people gravitate towards your site. These articles provide information that is relevant to your target customers.

4. Linking: If you are addressing some specific concerns chances are that there are some other websites that do the same. And if you provide them a reason or incentive to link to your website chances are that they will agree.

5. Posting in discussion forums: Become familiar with websites that have blogs and discussion forum you are addressing and post on them your comments. This will lure a few people to check out your website.

6. Thank YOU: These notes are good when someone mentions your website on their blog.

7. Tell-a-friend: This is a great feature on your website and on your email. If like minded people hang out together, chances are the people who love your site have friends that would love it too.

8. Offline Events: There is never a better than to interact in person…

Cheers to more audiences to your website…

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