Founders Blog

There is no such thing…as a small impact

By: admin on Mon 02 Feb 2015 3:03 PM under Business, deepika bajaj, General

It counts – your small initiatives, giving someone food or your time, bringing a smile or making someone stop crying, giving compassion to the ill or encouragement to the disillusioned – so keep doing it because it all adds up. Have a great week

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No Politics – Only Results

By: admin on Thu 15 May 2014 2:48 PM under General, Globalization, leadership, Management, women

Many corporations, teams and groups find themselves engulfed in political dramas. The problem with drama is that it is only entertaining on Television. Rest everywhere, it adds stress, lowers productivity and demoralizes people.  It stems from insecurity and contaminates the environment, thereby, spreading and effecting everyone in the mix.  Seth Godin, recently, wrote an article, […]

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Be Timeless

By: admin on Wed 05 Mar 2014 12:24 PM under Business, Communication, Corporate culture, General, Leadership, Management

  A lot of people are nervous about “Change”. In our modern times, we have also loaded this word with an expectation . The expectation is if you need to be in style, you need to change. Don’t be in style – because style in only seasonal. Be Timeless. Timeless is to be able to […]

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What is Love?

By: admin on Sun 12 Jan 2014 1:20 PM under Business, Communication, General, Leadership, Management

Interestingly, this is the conversation with my some of my friends this weekend. In some strange coincidence or maybe intentionally created scenarios, I found myself discussing this subject. Clearly, this topic has no right answers and is left to interpretation based on our personal experiences – it is a timeless subject. We as human beings, […]

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Opportunity cost of money

By: admin on Thu 09 Jan 2014 9:44 AM under Business, General, Innovation, Leadership

There are opportunities and then there is money. And sometimes opportunity is to make money. And sometimes opportunity is bigger than money and hence comes with an opportunity cost. As you look into the future and what are the opportunities for you – the important distinction to remember is Opportunity is not equal to money. […]

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Why Seth Godin stands for Seth Guru?

By: admin on Wed 08 Jan 2014 10:38 AM under Business, Communication, General, Leadership, Management, Marketing, Sales & Marketing

We’re not going to outgrow our need for information. (Seth Godin) As a marketer, I have followed my guru (Seth Godin) religiously through the years. I have read most of his books, met him in-person, invited my community here to learn from him and most importantly I read his blog every single day. Along with […]

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Don’t Get Stuck – Reflection on 2013

By: admin on Tue 07 Jan 2014 9:38 AM under Business, Communication, General, Productivity

This is my first post of 2014. And it is perfect time to reflect on 2013. While reflecting is good, it is to be done in the spirit to see how to make the next year better. In essence, the task is meant to move you forward, onwards and beyond. I found that reflecting, moving […]

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What is Beauty?

By: admin on Fri 16 Aug 2013 4:30 PM under balance, General, Globalization, leadership, Management, Marketing

Recently, someone asked me “What is beauty?” It got me thinking…When I was little, the most beautiful person I had seen ever was my first grade teacher. She had long black hair parted in the middle and tied in a long braid, she used to elegantly drape a cotton sari and pair it with simple […]

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Online gamers become Contributors

By: admin on Tue 22 Mar 2011 6:55 PM under General, Marketing, social media

My work has given me the opportunity to be at the helm of rapid innovation in the world of gaming. And one of the fastest growing segment is interactive gaming where the user gets to play the game and also create content like videos, virtual goods and even produce story lines. This is largely influenced […]

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Virtual Valentine

By: admin on Wed 23 Feb 2011 3:31 AM under General, Marketing, social media, Tribes, women

Yes, the fact that Valentine’s Day was a week ago is not lost on me! In retrospect, its actually a good thing I waited to write this post till now as I had the time to notice very interesting shifts in behavior, thanks to the Social Media & Valentine Tribes! Alright, lets get going… Some […]

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With a passion for Business Development, Mobile, Social and Gaming, Deepika is also an avid blogger and entrepreneur.


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