Founders Blog

Social Media ROCKSTARS!!!

By: admin on Mon 01 Feb 2010 2:53 AM under Entrepreneurship, Globalization, Marketing, social media

Every day I come across people who either love or hate social media. Some say they get it and some DON’T. Some say it here to stay and some say it isn’t. Whatever the case, there are people who are leveraging it to build their identity, relationships and followers. So, what are the characteristics of [...]

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Inertia of Dreams

By: admin on Fri 25 Dec 2009 7:23 PM under Business, Entrepreneurship, Globalization

With 2009 almost over, we are now embarking on a new year. Even though 2009 was challenging for a few, we have to let bygones be bygones and put our focus on the times to come. There is a power in planning and we have to plan for the coming year, keeping in mind, what [...]

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I dream of a world without passports… Eight attributes of Global citizens

By: admin on Tue 22 Dec 2009 4:08 AM under Business, diversity, Globalization

Global citizens experience cultural freedom—they draw from their home culture but they also absorb experiences from many cultures and backgrounds. They are not cultural tourists who just travel the world and go shopping. They embrace discomfort and immerse themselves in different cultures. The journey to become a global citizen often includes personal sacrifice and pain. [...]

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No Access – still 92% of internet users use Social Media

By: admin on Tue 08 Dec 2009 2:17 PM under Business, Globalization, social media

I was recently in China and got to see the majestic ‘Great Wall of China‘ and the magnificent ‘Forbidden city‘. I took a lot of pictures and when I returned to my hotel, I went online to share my pictures with my family and friends – and suddenly I was surprised that I was not [...]

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Rules of Engagement -Relationships enabled by Social media BUT powered by personal meetings

By: admin on Sat 05 Dec 2009 7:38 PM under Business, Globalization, social media

We all agree that social media is really effective in discovering people who have similar passions. Still, being in sites like Linkedin and Facebook, where people are connecting randomly it is hard to understand the value of these relationships you are building. It is possible, there isn’t any… But we will never be able to [...]

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Social Media CATCH 22

By: admin on Tue 10 Nov 2009 2:40 AM under Business, Globalization, Marketing

Many companies are struggling to leverage social media for retaining and recruiting talent. And then there are companies which believe social media sites and interactions distract the employees and lead to loss of productivity. CURRENT SITUATION A recent study found that, in the United States, 77% of employees with Facebook accounts check in with the [...]

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Securing Brand Equity in Recession

By: admin on Tue 27 Oct 2009 12:19 AM under Business, Globalization, Marketing

We all understand that customer is a priced asset. And most companies have tried to listen to the customer for forging innovation. The only caveat to this is – that how we have listened to the customer in the past is irrelevant now. There is new phenomenon that is emerging with social media. Pushing out [...]

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Trust is about loosing CONTROL

By: admin on Sat 24 Oct 2009 6:21 PM under Business, Corporate culture, diversity, Globalization, women

We all have a name or a face come to mind, as we listen to the word – CONTROL FREAK. Here is a newsflash, have you looked in the mirror…Do you trust people? Most recently, I have spoken to many women who believe that the real opportunity for women’s pay parity has arrived. Finally, we [...]

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The Personality Project: Women of Personality

By: admin on Fri 16 Oct 2009 4:16 PM under Business, diversity, Entrepreneurship, Globalization, Marketing, women

Rohit Bhargava the award winning author of Personality Not Included and a founding member of the 360 Digital Influence team at Ogilvy, has compiled an ebook to inspire female entrepreneurs and business women pf all ages to reach higher and to achieve more. How many visionary women have you been inspired by? Most of us [...]

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Do you want to date my Avatar? The New World!

By: admin on Thu 15 Oct 2009 10:35 AM under Business, Entrepreneurship, Globalization, Marketing

Our world has been continually evolving. With the advent of globalization, technology and internet, we are now embarking on the phenomenal growth of the virtual worlds. So, what are Virtual Worlds? Virtual world is a real-time, multi-player 3D environments in which the user takes on a specific role, represented on screen by an avatar. Obvious [...]

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