Most of us start thinking about how to market games, once we receive the sacred message from Apple “Your App has been approved”. And at that moment, we confront the thought “Now how am I going to market the App”. If that is the case, it might be too late to market it already. With [...]

Mobile gaming space is getting really heated. With that comes a lot of excitement and challenge. Excitement because there is a visible opportunity to make a lot of money (Mobile gaming market will be a $13B market in 2014, source Mercel). Challenge because now everyone wants a piece of the pie BUT only the best [...]

There are so many new techniques of marketing evolving constantly and with mobile coming to the marketing mix – the excitement is to integrate mobile marketing to your mix. And with the excitement comes a new challenge – how are we going to do this? I remember the time when Facebook came around and suddenly [...]

From early days on gaming on Facebook, we are now looking at Mobile gaming and how it is changing the gaming landscape. Many monetization models have been tried in the mobile gaming. I believe freemium with virtual goods sales is the way to go, although there’s much potential for advertising too. Many players who have [...]

My work has given me the opportunity to be at the helm of rapid innovation in the world of gaming. And one of the fastest growing segment is interactive gaming where the user gets to play the game and also create content like videos, virtual goods and even produce story lines. This is largely influenced [...]

From Morse codes to cellular phones, from x86 processors to Intel’s i7 processors and from email to social media, mankind has come a long way. All these methods have one thing in common – need to connect. And the most important thing we forget is that though these devices and technologies are designed to improve [...]

Most Recently, I was interviewed by Teresa Morrow about my eBook PINK and grow Rich. Just sharing it here on my blog…. Please share with us a little bit about yourself. My name is Deepika Bajaj – Entrepreneur, Author, Speaker, Blogger. Most of all, I am a dreamer who likes to follow her dreams and [...]

Yes, the fact that Valentine’s Day was a week ago is not lost on me! In retrospect, its actually a good thing I waited to write this post till now as I had the time to notice very interesting shifts in behavior, thanks to the Social Media & Valentine Tribes! Alright, lets get going… Some [...]

Last weekend, with my co-founders, I was working on a time sensitive project in my living room. They were sitting around the dining table with each of them having a laptop open in front of them. We had to get some work done and decided to make dinner together and make it a “work and [...]

Are you a creative person? Well, before you answer that question, it stands to reason we first define what being a “creative person” means. In Mark McGuinness own words: “By creative people, I mean people who take creative approach to work and life. People who work hard, but because they love what they do, it [...]