Founders Blog

Social Media: The fear factor

By: admin on Wed 25 Aug 2010 3:20 AM under 3 reasons, Globalization, Marketing, social media

Recently, I was in a conference in Las Vegas, speaking about the ” Social Media – Taboos & Innovative Uses”. The focus was to help professional women of different ethnic backgrounds understand how technology, specifically social media, help or hinder their personal and professional development. Though they all understood that these days you cannot afford [...]

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Is twitter doomed to fail?

By: admin on Thu 29 Jul 2010 1:44 PM under Business, Marketing, social media

More and more, I am observing that people are denouncing Twitter and there is an emerging war between the “For” and “Against” parties. Most recently, retired basketball star Sir Charles (Barkley), on a CNBC replay said that, “people who use Twitter are idiots”. Well! it is these statements that categorize people into “those who have [...]

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Social Media and Tribes #2: DEATH of Email; RISE of branded Tribes

By: admin on Thu 17 Jun 2010 3:51 AM under 3 reasons, Marketing, social media

Recently, I have been to many conferences where people are talking about how they have an email account that is just set up to receive garbage emails. One guess for the what are garbage emails. These are emails from marketers shoving their premier offers on you. Asking you to buy this OR that. And somehow [...]

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Marketing: SELF promotion included

By: admin on Wed 16 Jun 2010 2:45 PM under 3 reasons, Marketing, social media

My passion has always been Marketing and I believe it the corner stone of each business. With Marketing, the common belief, is that you can help spread the word and get more people interested in your services/products….RIGHT? WRONG. Marketing helps you tell a story and a narrative that is compelling for the receiver. Marketing is [...]

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Tribal behaviors 2.0

By: admin on Wed 26 May 2010 12:39 PM under Business, Globalization, Marketing, social media

Media was designed to be an medium for the message of man. It was a way to broadcast a message to be able to connect with a community that might have interest in what you might have to stay. MOST importantly it was the extension of our Human Tribe. A Tribe which was based on [...]

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The new customer – Consumer Tribes

By: admin on Mon 24 May 2010 6:26 PM under Business, Marketing, social media

Marketers have always thought that they market to each individual and sometimes have put a single community into a market segment. But this way of looking into the marketing is quickly fading. Whenever I used to see a Pantene Shampoo advertisement, it used to be really concerning. Since neither the models nor the messaging resonated [...]

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Discover Twitter users who share your interests.

By: admin on Wed 19 May 2010 3:17 AM under Entrepreneurship, Marketing, social media

I recently launched 99tribes.com. It is fast becoming a resource for people who want to discover people who share similar interests on Twitter. And invite you all to join the fastest growing Tribe on internet. Ofcourse! your feedback will only help us make it better. Most importantly, I want to share it with your friends [...]

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How great leaders inspire action

By: admin on Tue 04 May 2010 11:21 AM under Entrepreneurship, Globalization, Marketing

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling… Learn to [...]

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Ever wondered what it takes to start a company…

By: admin on Mon 05 Apr 2010 1:24 PM under Entrepreneurship, Marketing

Entrepreneurship Journey of Anu Shukla, who shares how she started her career and the path she took… … Interesting insights – how much money to build the prototype of her first company? how much time it took? how she found her first client? I believe this interview is an attempt to help us learn the [...]

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What is the BIG deal about Passion?

By: admin on Tue 16 Mar 2010 1:18 PM under Business, Entrepreneurship, Marketing, social media

Passion comes from the latin verb patior, meaning to suffer or to endure…So, if this is suffering or endurance them why it tops the list for SUCCESS? Top of the game vTalk: What is the BIG deal about Passion?

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