Every day I come across people who either love or hate social media. Some say they get it and some DON’T. Some say it here to stay and some say it isn’t. Whatever the case, there are people who are leveraging it to build their identity, relationships and followers.
So, what are the characteristics of these [...]

The new year is coming on us and as we say good bye to 2009, which for most industries was a challenging year, we need to keep our eyes on the future. By far, 2010, will be the year when social media marketing is going to get really SERIOUS. You may ask, what does that [...]

As a columnist on Activegarage, I am doing a series of posts on Social Media. I took an edgy topic for my current post: Sex Appeal in social Media…
Marketers have long used sex appeal to market their products. There’s no denying that visual cues have been used for many successful advertising campaigns.
Take a look at [...]

Many companies are struggling to leverage social media for retaining and recruiting talent. And then there are companies which believe social media sites and interactions distract the employees and lead to loss of productivity.
CURRENT SITUATION
A recent study found that, in the United States, 77% of employees with Facebook accounts check in with the community from [...]

We all understand that customer is a priced asset. And most companies have tried to listen to the customer for forging innovation. The only caveat to this is – that how we have listened to the customer in the past is irrelevant now. There is new phenomenon that is emerging with social media. Pushing out [...]

Rohit Bhargava the award winning author of Personality Not Included and a founding member of the 360 Digital Influence team at Ogilvy, has compiled an ebook to inspire female entrepreneurs and business women pf all ages to reach higher and to achieve more.
How many visionary women have you been inspired by? Most of us have [...]

Our world has been continually evolving. With the advent of globalization, technology and internet, we are now embarking on the phenomenal growth of the virtual worlds. So, what are Virtual Worlds? Virtual world is a real-time, multi-player 3D environments in which the user takes on a specific role, represented on screen by an avatar. Obvious [...]

IT is here to stay – like it OR not. Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics.

My new column at Active Garage is up now…

Social Media is empowering businesses and individuals to get found in cyberspace. Traditionally, marketeers relied on tools such as newspapers, print media, radio and television – PUSH strategy in marketing, where there is little demand for the product or service until it is pushed out to the [...]

Imagine you are not in a room, what will people say about you? The real test is what people talk about you when you are NOT around. This is your reputation.
Here is how it ripples through your career and life.
When you are known as someone who is ‘Always on time’, people around you will give [...]