Marketers have always thought that they market to each individual and sometimes have put a single community into a market segment. But this way of looking into the marketing is quickly fading. Whenever I used to see a Pantene Shampoo advertisement, it used to be really concerning. Since neither the models nor the messaging resonated [...]

I recently launched 99tribes.com. It is fast becoming a resource for people who want to discover people who share similar interests on Twitter. And invite you all to join the fastest growing Tribe on internet. Ofcourse! your feedback will only help us make it better. Most importantly, I want to share it with your friends [...]

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling… Learn to [...]

Entrepreneurship Journey of Anu Shukla, who shares how she started her career and the path she took… … Interesting insights – how much money to build the prototype of her first company? how much time it took? how she found her first client? I believe this interview is an attempt to help us learn the [...]

Passion comes from the latin verb patior, meaning to suffer or to endure…So, if this is suffering or endurance them why it tops the list for SUCCESS? Top of the game vTalk: What is the BIG deal about Passion?

Every day I come across people who either love or hate social media. Some say they get it and some DON’T. Some say it here to stay and some say it isn’t. Whatever the case, there are people who are leveraging it to build their identity, relationships and followers. So, what are the characteristics of [...]

The new year is coming on us and as we say good bye to 2009, which for most industries was a challenging year, we need to keep our eyes on the future. By far, 2010, will be the year when social media marketing is going to get really SERIOUS. You may ask, what does that [...]

As a columnist on Activegarage, I am doing a series of posts on Social Media. I took an edgy topic for my current post: Sex Appeal in social Media… Marketers have long used sex appeal to market their products. There’s no denying that visual cues have been used for many successful advertising campaigns. Take a [...]

Many companies are struggling to leverage social media for retaining and recruiting talent. And then there are companies which believe social media sites and interactions distract the employees and lead to loss of productivity. CURRENT SITUATION A recent study found that, in the United States, 77% of employees with Facebook accounts check in with the [...]

We all understand that customer is a priced asset. And most companies have tried to listen to the customer for forging innovation. The only caveat to this is – that how we have listened to the customer in the past is irrelevant now. There is new phenomenon that is emerging with social media. Pushing out [...]