Recently, I was in a conference in Las Vegas, speaking about the ” Social Media – Taboos & Innovative Uses”. The focus was to help professional women of different ethnic backgrounds understand how technology, specifically social media, help or hinder their personal and professional development. Though they all understood that these days you cannot afford [...]

A recent report from Nielsen Company demonstrated that more and more Americans are spending time on Social Networks. Share of US internet time spent on social networking is 22.7% which clearly dominates the time (as highlighted in the list above) of where users spend their time online. There is an increase of 43% from 2009, [...]

More and more, I am observing that people are denouncing Twitter and there is an emerging war between the “For” and “Against” parties. Most recently, retired basketball star Sir Charles (Barkley), on a CNBC replay said that, “people who use Twitter are idiots”. Well! it is these statements that categorize people into “those who have [...]

Tribes do not include everyone… or in other words, not everyone forms a tribe. It is constituted of people who care about a specific topic or interest or looking to bring a specific change. Real change comes from real people – who then influence others – who, in turn influence others.. .and before you know [...]

I have been to many conferences and people often tell me that they are extremely scared of Facebook as it has the potential to tarnish your professional identity. But who would have thought that it will become a force for people who are searching for jobs. There has been a lot of talk about recession [...]

What is a Tribe? A group of 20-150 people. In these tribes most of our work get done. Naturally occurring groups. What is Tribal Leadership? The leader of one tribe meets someone who is a member of one tribe and find someone of another tribe and make introductions. That is what great Tribal leaders do. [...]

Tribes today have shifted to multiple affinity tribes. For instance, professional tribes, social identity tribes, etc. People move into and out of tribes online…..for work, fun, and play! Herd mentality implies a fear-based reaction to peer pressure which makes individuals act in order to avoid feeling “left behind” from the group. Herd mentality is also [...]

Recently, I have been to many conferences where people are talking about how they have an email account that is just set up to receive garbage emails. One guess for the what are garbage emails. These are emails from marketers shoving their premier offers on you. Asking you to buy this OR that. And somehow [...]

My passion has always been Marketing and I believe it the corner stone of each business. With Marketing, the common belief, is that you can help spread the word and get more people interested in your services/products….RIGHT? WRONG. Marketing helps you tell a story and a narrative that is compelling for the receiver. Marketing is [...]

Media was designed to be an medium for the message of man. It was a way to broadcast a message to be able to connect with a community that might have interest in what you might have to stay. MOST importantly it was the extension of our Human Tribe. A Tribe which was based on [...]