Razorfish and CafeMom issued a “Digital Mom” report that examines the role of digital technology in modern moms. (Do yourself a favor and click on the download PDF icon to read the report. It’s the second to the last icon in the navigation bar.) Here is a quick summary to entice you to read the [...]

As I picked out a dress for my Birthday last weekend, I was amazed to see what retailers will do this holiday season to get you to shop. PLAY MUSIC HAVE a DISC JOCKEY CHAMPAGNE SOMEONE? MAYBE HAVE a PERSONAL MODEL… WHAT shopping has come to? A luxury experience. WHY they need an economic downturn [...]

Today’s professional women as group hascash, and power, and connections. Women are banding together online in niche focused social networks like Auntie Savvy, and the Downtown Women’s Club, and WECAI, among others. There is a quality of togetherness that cements women’s friendships…both at home and at work. A quality that makes us worth your while. [...]

We have long heard the stories why dressing up for success is critical. But the Palin wardrobe malfunction – which cost her party $150K for her clothes and a lot of resources to respond to the media when this story came out, makes me wonder if this was necessary. Here is Sarah at the RNC. [...]

Always start from what is your priority? If you need to make a house payment, then look for a job. If you can’t think in a messy house, then clean your surroundings. If you are thinking of a good meal, get a great lunch. To get more done in a day, understand Adaptability is the [...]

I was invited on Oct. 25th to BiztechDay to lead a panel on ‘Marketing to women online’. There were many exciting questions, I got from the attendees : which I will address in my blog posts soon. Here is a link to my presentation: on what women want online… Marketing To Women Online View SlideShare [...]

It sounds deceptively simple, but it’s true. The easier you make it for her to find what she’s looking for, the more likely she is to buy – A – because she can find want she wants in less time, but also B – you’ve taken the time to understand her, which increases her brand [...]

Women just because you like shopping it is easy to guess that you are marketers dream audience. And this is true to some extent. But it is so obsolete that I am truly bored about all this hype about the spending potential of women. Here is new approach to what marketers might want to consider: [...]

What a novel idea? If you like handbags, jewelery and sunglasses, you know it is hard to budget for them. And then for every occasion, you need to find the right accessories to go with your dress.. But no more. YOU can now feel like a celebrity and have access to accessories that you might [...]

More and more women are enrolling into colleges for higher education and it is no surprise that they are very serious about their careers. Most of them are more committed to their careers before they start a family. And after they have a family, it is hard for then to manage work, education and family [...]