Founders Blog

Entrepreneurship Phase 1: Romancing the biz

By: admin on Thu 10 Feb 2011 3:16 PM under Business, Entrepreneurship, women

Recently, I am working on a building a new venture. This is a phase I equate to the early romance period between two lovers. The two lovers being the entrepreneur and the business. Yes! I know what you are thinking – how can a business be equated to a living being. Good question…

From the point of view of an entrepreneur, she is totally in love with this idea she has conceived for her business. She is day and night dreaming of what it would take to bring it to reality. She is fascinated by what’s possible…more or less she is totally infatuated. She is in LOVE.

From the point of view of the biz, is waiting to be revived, executed on or brought to reality so that it can serve its purpose. And for that, it needs the perfect team or mate who will turn every corner to make it work.

And when these two entities meet, there is an instant connection…And many a times it starts a long lasting relationship.

But like any pair of lovers, the biz and the entrepreneur differ in their characteristics and the entrepreneurs learns a lot about herself. She understands the essence of commitment is to stick it out through ups and downs. The moods of the biz, the tough conversations of negotiations, the financing needed it make it yours and excitement of the chase is there…since it is still not hers.

She has to constantly chase the idea to make it her own. Sometimes, the biz slips away and sometimes it doesn’t…either way the entrepreneur chases it and brings in a lot of people to help her in her chase…She needs to show consistency in her pursuit.

It is like getting all your friends and family involved when you are in Love with someone. And when you get a pushback, you don’t get upset or sad about the situation – you find more energy to deal with it.

I find myself in her shoes. I am getting some push back and it is hard to keep up. But I am dreaming of the possibilities of the biz and how it will make a difference in people’s lives and I start feeling energized…inspite of the rude phone calls, constant NOs and words like “This has never been done before, this is not the normal procedure”. I listen to it, smile and say to myself, “It is fascinating people still talk like this”.

And once the entrepreneur makes the BIZ her own; starts to work on building the biz…it becomes her BABY.

Will write about Phase2 in my next post.
Wish me luck.

4 Responses to “Entrepreneurship Phase 1: Romancing the biz”

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With a passion for Business Development, Mobile, Social and Gaming, Deepika is also an avid blogger and entrepreneur.


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