From early days on gaming on Facebook, we are now looking at Mobile gaming and how it is changing the gaming landscape. Many monetization models have been tried in the mobile gaming. I believe freemium with virtual goods sales is the way to go, although there’s much potential for advertising too.
Many players who have been successful in Asia are now trying to penetrate the US market. Also, there is an increased emphasis on the Platform strategy – outside developers are necessary for the plan to work. The idea is to release a software development kit and tools to make development easier. This allows developers to code their games just once and have it work across the range of Android and iOS devices.
But we all know that To have a killer Platform you need a Killer App – content is KING.
The presentation below speaks to 3 growth factors in Gaming:
2. Product innovation
3. Branded mobile