My new column at Active Garage is up now…

Social Media is empowering businesses and individuals to get found in cyberspace. Traditionally, marketeers relied on tools such as newspapers, print media, radio and television – PUSH strategy in marketing, where there is little demand for the product or service until it is pushed out to the consumer. This was expensive marketing. Many companies like P&G, Merck and Home Depot used these tools to reach out to the masses, in hope that a fraction of that population will gravitate to their message.

There is a paradigm shift now and many companies are leveraging the internet to reach a targeted set of audience.

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Active Garage: Get found on Cyberspace