Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling…

Learn to communicate from inside out – that is what GUT is…He explains the part of the brain that controls decision making. He mentions that businesses need to have the goal NOT to sell to people what they want BUT the goal to sell to people who believe.

A great example – on why money, connections, media are not the reason for business success BUT the belief in your dream to make an impact in the world. Don’t be driven by money BUT be motivated by “Why” you do “whatever” you do.