More and more women are now online and they continue to grow in their online population. Here is what emarketer has to say: More women online

With it comes Marketers biggest challenge: How to reach this demographic which makes more that 85% of purchasing discussions.

Here is one reason why we have to understand there is no straight cookie-cutter way, women who are in different phases in their lives have different criteria of purchasing power. They are constantly evolving have different mindsets in each specific phase.

And when it comes to online purchase, she is also thinking about how meaningful it is to buy from you -

1. Are you making it convenient?

2. Are you making her feel special?

3. Do you really care after the the purchase?

If you want HER, please note – aim for a Long-term relationship and be willing to GIVE. BE PATIENT.

And I promise – she will be back, she will tell her friends – And you will have your Brand Ambassador.

Frankly who needs a movie star to endorse your product online?