More and more, I am observing that people are denouncing Twitter and there is an emerging war between the “For” and “Against” parties. Most recently, retired basketball star Sir Charles (Barkley), on a CNBC replay said that, “people who use Twitter are idiots”. Well! it is these statements that categorize people into “those who have a life” and “those who don’t have a life”.

I am not here to say what is “Right” and what is “Wrong”. I am here to illustrate what Twitter can provide if leveraged strategically.

# Using Twitter is about reciprocation. You need to promote other people who work at companies you’re targeting and business leaders you respect. If you are looking for a job, the best way is to help people in companies that you are interested in. This is possible by sending a email newsletter to your network, a Re-Tweet along with a link to their website. This will eventually have a better reciprocation if you ask them help with your initiative.

# Using Twitter is about connection – Continue Reading this post on Active Garage – Social Media and Tribes- Is Twitter doomed to fail?