“Discovery consists of looking at the same thing as everyone else and thinking something different” ~ Albert Szent-Gyorgyi quotes.

Discovering new things and experiences has driven people to try new things, think innovatively and get them started on new pursuits. Most often, in our discoveries, we find new people, new situations and new ways to do things. And in that we build new relationships that were not possible before the discovery or even we did not know that some activities really tickle our fancy.

Let me give you an example, for example, the path from your living room to your garden is fixed but imagine on that path you found a rose that you previously did know existed or you met someone who was similarly interested in walking in the garden and was not your friend previously.

Similarly, on Twitter, we are now meeting people who want to stay connected and want to share the answer to the question “what’s happening?”. Still, the challenge is how to find people who are doing things that interest you, how to discover people who are not part of your immediate community.

To make discovery on Twitter, we launched 99tribes.com. You many say, so what is the big deal, it is just another “Twitter Directory”. Well! here is the answer to that….if you go on the home page, the search results page will display a set of users that match that interest. Until this time, the system behaves like any other search engine.

Here is where the fun begins- For example, marketing may be your interest and you search on Marketing. Looking at the tags on the left you may notice that a of people interested in marketing are interested in music too. You click on music and now the search results are updated to reflect people who are interested in Marketing and Music. It does not stop there. The tags get updated and you may notice that there are number of people who are interested in “music” and “marketing” are also interested in fashion and art. Or camping or hiking.

Here is where the fun begins- For example, marketing may be your interest and you search on Marketing. Looking at the tags on the left you may notice that a of people interested in marketing are interested in music too. You click on music and now the search results are updated to reflect people who are interested in Marketing and Music. It does not stop there. The tags get updated and you may notice that there are number of people who are interested in “music” and “marketing” are also interested in fashion and art. Or camping or hiking.

3 reasons to join:

1. Become discoverable: If you join, you become discoverable. People will find you based on your interest and expertise.

2. Add yourself to the Tribes: If you add yourself to the tribes, other Twitter users will find you and connect with you or your business.

3. Make an impression: There is a lot of value to leave your digital imprints. You are part of the larger global community and make yourself available.

So, why am I telling you all this – because at Invincibelle we want you to discover like-minded people. We want to make it easy for your belong to communities that are of interest to you. Most importantly, we want you to become “discoverable” and want you to join the Tribe…

99Tribes is brought to you by ActiveGarage and powered by Rawsugar that has three patents on discovery. We are excited about it and hope you will be excited too.

Looking forward to discovering you…@invincibelle.