My passion has always been Marketing and I believe it the corner stone of each business. With Marketing, the common belief, is that you can help spread the word and get more people interested in your services/products….RIGHT?

WRONG. Marketing helps you tell a story and a narrative that is compelling for the receiver.

Marketing is SELF promotion that cuts the NOISE. And the objective of SELF promotion is to increase REVENUE – make more money. But we spend too much time on strategy and miss out the small stuff that is needed to have a higher impact.

The objective is to find the best resource equipped to market the sort of services you have to offer, then give that person a good block of stock in your offers and tell him to go ahead and promote you! And OfCOURSE! we have met people who do not believe in SELF promotion.

Here are the dont’s OF SELF Promotion:

1. Self advancement cannot be built on bluff, fear or flattery! Only morons and nitwits like to be flattered. People who think resent all forms of flattery. Insult to their intelligence.

2. Avoid GREED and HIGH PRESSURE. If your motive to market is GREED – most likely it is visible to everyone EXCEPT YOU. Build a pleasant experience and people will come back for more.

3. CONNECTION COUNTS: INAUTHENTICITY DISCOUNTS: There is a connection to making a sale through marketing BUT hit or miss method where you are unaware of what matters to your target market, usually, misses. So, don’t just say why it is important for you CONSIDER speaking to why it is important to the target.

Let the show begin….