Marketing to women online
I was invited on Oct. 25th to BiztechDay to lead a panel on ‘Marketing to women online’.
There were many exciting questions, I got from the attendees : which I will address in my blog posts soon.
Here is a link to my presentation: on what women want online…
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With the current globalization and technological advancements, we are seeing an exponential growth in diversity in our world. People are transcending cultures and geographies and are embracing diversity in their experiences and interactions with others. Most importantly, this book is a thought provoking resource for managers and those who work with a diverse group of people, be it in the workforce, community projects, team building assignments, social gatherings, or business meetings.
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StephanieInCA Says: November 6th, 2008 at 12:27 pm
I think a great example of a company that really dropped the ball on marketing to women is VW, with its Brooke Shields “Routan Boom” campaign.
That the campaign takes a mocking and disdainful tone toward women, and especially mothers, isn’t what’s surprising—lots of ads do that. It’s that they’re doing it in an ad for a MINIVAN. You don’t have to be a marketing genius to know who the prime minivan market is.
Seriously, watch the ads and tell me you disagree with me: Routan Bust