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Social Media CATCH 22

By: admin on Tue 10 Nov 2009 2:40 AM under Business, Globalization, Marketing

Many companies are struggling to leverage social media for retaining and recruiting talent. And then there are companies which believe social media sites and interactions distract the employees and lead to loss of productivity.
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A recent study found that, in the United States, 77% of employees with Facebook accounts check in with the community from the office. And, the amount of time they’re spending in this part of the online world is growing. In the United Kingdom, another study found that 57% log in regularly from work, costing their employers 40 minutes a day.

Since, engaging in these activities is not limited over lunch time and requires individuals to spend time on these sites many times a day, it is estimated that it translates to lost productivity of $2.25 billion a year.
Continue Reading my post on CONFLICTING PERSPECTIVE and CATCH 22 at Active Garage

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2 Responses to “Social Media CATCH 22”

Prashant Says: November 10th, 2009 at 11:16 pm
Good one Deepika. Only problem that organizations face is to estimate the ROI that employees’ access to Social Networking sites generates. Unfortunately, at present, there are no definite ways to measure the same.
admin Says: November 19th, 2009 at 9:49 pm
Hello Prashant

Thanks for your comment.

I agree that there are no metrics to measure ROI from employee access. However, restricting access is not an option too…

I believe there is an opportunity to create best practices to leverage social media to meet business objectives and employee retention.

Best,
Deepika

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