This is a new concept and with the increasing number of social media sites…it is becoming more and more popular.

The things that I love about social media communities is as follow:

1. Social influencers: Why do you go to Macy’s store? When your sister or your friend tells you about this ‘COOL’ sale. Similarly, why would you a visit a site or look at a offer when someone you trust refers you to it. The social media sites provide fresh content from social influencers and they have access to information on cool offers. So, their credibility with people helps marketers increase product usage or increase site traffic.

2. Like-minded people: ‘Birds of the same feather, flock together. What is better than meeting people who have same mindset, passions and concerns like you do. One thing that has been a social success has been mother’s online. These social communities have been able to reach out these women who are challenged to find time to do shopping, meet their friends or take time out for themselves.

Here is link you will enjoy: Direct marketing Vs social media marketing

Have a great weekend!